Landscape Forms –
Collection of Work
Layout Design
User Experience Design
Digital Marketing
Landscape Forms is the industry leader in integrated collections of high-design site furniture, structures, accessories, and advanced LED lighting. I joined Landscape Forms as a graphic designer with a mission to innovate and provide a fresh perspective into the company's visual identity. My role was all about pushing the brand to new heights. Working closely within a dynamic marketing team, I found myself delving into areas that were initially unfamiliar, but the challenge was invigorating. Here, you'll discover some key achievements from my time in this role.
Elevating design through bold experimentation and pushing the brand forward.
As a graphic designer, my experience within a small design team has been invaluable. It provided me with the opportunity to engage in a wide range of projects, allowing me to have a hand in almost every aspect of our creative work. This environment encouraged experimentation with layouts and typography, fostering a dynamic, hands-on approach to design that has not only expanded my skill set but also nurtured a deep passion for innovative and versatile graphic solutions.
Enhancing current marketing approaches to optimize accessibility standards.
I took the lead in spearheading a dynamic team to craft an innovative email design template that could be easily customized to showcase various projects. We began by conducting extensive research to understand the latest email design trends and accessibility guidelines. With a clear vision in mind, we collaborated closely to conceptualize a sleek and user-friendly layout that would cater to different project requirements. Ensuring accessibility was a top priority, we worked side-by-side professionals to get the template coded in HTML.
Pushing the brand whilst seeking opportunities to embrace the classics.
Striking a balance between innovation and brand consistency, it's important to acknowledge that not all tasks can be purely experimental. In my role, I've contributed significantly to maintaining our brand's integrity by enhancing our product launch standards, rejuvenating brochures, refining presentation decks, and creating creating informational documents. These materials, firmly grounded in our brand identity, are instrumental in equipping our sales team for effective marketing and product sales.
